Posts Tagged ‘Advertisment’

Okay so I am watching television the other day and of course the inevitable commercials come on in between the shows.  I started to change the channels when a commercial caught my eyes, or better yet my ears were pricked.  I don’t even remember what the commercial was for, all I remember was how long the legal disclaimers were in the commercial.

I turned the channel and this time instead of trying to find another show to watch I was looking for commercials.  And it didn’t take to long to find commercials that also had the legal disclaimer on them.  And as I watched more and more commercials over a fifteen minute span of time I noticed one thing.  That the legal disclaimers in the commercial were longer than the advertisement for the actual product!

I don’t know which is worse in this world that we live in.  One, that we are a country were sueing someone is a sport and a way of life.  Or two, that we have determined that a product that has more risks than benefits is a worthy product to sell.

There was a time, and admitedly I don’t have personal rememberance of it, that a man stood behind his work.  You didn’t need the disclaimers because if your product wasn’t worth the work or was faulty then you made it right.  Where did that legacy go?  Now it is all about the almight dollar and how much can I make, and how well do I have to protect myself with legal disclaimers so that I can keep all of the money I make.  Forgot about just making a product that is needed. Forgot about making a quality product.  How quick can I get it out the door to someone is selling.

And don’t think I am laying all the blame on those that make the products.  I take part of the blame as well, and so do you.  That’s right we take part of the blame.  We are buying the junk.  We are forcing the twenty five second legal disclaimers on the thirty second commercials because we believe that because we bought a faulty product we deserve millions.  When we could have done the research a head of time to see what the companies reputation was.  How they were filed with the better buisiness bureau. Before we read the consumer magazines that described the tests done on the product. 

We are also to blame for allowing ourselves to become a society of at this moment and now.  I want so therefore you must give it to me and I will pay what you want.  While that is the definition of captilism, and I believe in captailism, I also believe in getting what I paid for.  So we are a society that has created such a demand that has lowered the quality of products in order to meet that demand.

Slow down, take a breath and demand quality products. Don’t except anything less. If we demand the quality be there and stop accepting the lower quality products.  Then the industry, the producers, the creators of so many things will raise their level of quality if they want to remain in business. We have the power.